Is Obama a Mac and Clinton a PC?
STYLES make fights — or so goes the boxing cliché. In 2008, they make presidential campaigns, too. (...)
On one thing, the experts seem to agree. The differences between hillaryclinton.com and barackobama.com can be summed up this way: Barack Obama is a Mac, and Hillary Clinton is a PC.
That is, Mr. Obama’s site is more harmonious, with plenty of white space and a soft blue palette. Its task bar is reminiscent of the one used at Apple’s iTunes site. It signals in myriad ways that it was designed with a younger, more tech-savvy audience in mind — using branding techniques similar to the ones that have made the iPod so popular. (...)
... und zwar nicht unwesentlich auch deswegen:
On the big Internet issues like copyright, Lawrence Lessig, a Stanford law professor who is supporting Mr. Obama, said there was “not a big difference on paper” between the two Democrats. Both tend to favor the users of the Internet over those who “own the pipes.” He is impressed by Mr. Obama’s proposal to “make all public government data available to everybody to use as they wish.”
In the long run, however, Mr. Lessig believes that it is the ability to motivate the electorate that matters, not simple matters of style. And he’s a Mac user from way back.
Siehe Noam Cohen, in: The New York Times, 04.02.2008
